Friday, February 15, 2008

Eco-friendly Fashion: The new Black is GREEN


Hi From Las Vegas!! The CFO---Chief Fashion Officer and our buyers from Black Cat Plus are at our second Magic trade show. It has been a crazy week! And fun to see what is ahead!

By the way, I found out what Magic stands for. Men's Apparel Guild Association of California. However, there are not just men's fashions at Magic. Picture a trade show with miiiiiiles of clothing, accessories, shoes. It is impressive... and for retailers an efficient way to do business and to get an overview of trends in fashion.

It is the place where we conduct the business of fashion--where Wall Street and the fashion industry come together and it takes place twice a year, once in August and once now in February. Above is a picture from one of the many fall fashion shows. I could not get anywhere NEAR the stage, so we took it from a staircase...not the greatest, but you can get an idea as to how many people attend and how extensive the show is.

There are 120,000 attendees from every country and representatives from 5000 brands and 4000 companies and 20,000 product lines --That is Magic in itself! There's your history lesson. :)

The message is loud and clear and what you will see this coming season and in the seasons ahead are Eco-friendly fashions in the form of organic fabrics, textures that are remniscent of nature, and colors that reflect our commitment to our environment.

We are not just talking about clothing from socially responsible companies who care for our environment, but clothing that is woven from natural fibers and where the processing does not hurt our environment.
We have begun to build our eco-friendly fashion category at Black Cat Plus. We are seeking out the best in eco friendly plus size fashions and have found several new vendors who are environmentally responsbile AND fashion forward. In the coming weeks, we are excited for you to see what we have found. This is a movement that when combined with the casual lifestyle and seasonless dressing concept is here to stay!
More as it happens! Jodell

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